"Good for Life" is precisely what it says on the packaging - a plant-based protein company formulating great-tasting powders that deliver outstanding results. As an advocate for living a healthy lifestyle, I felt the lack of flavorous protein powders in the nutrition space was hampering my fitness drive. The idea for launching "Good For Life" came about after I put together a plant-based care package for a friend. As he was going through his goods, he commented: "I'm gonna be good for life!" I thought his comment was brilliant, and I couldn't get his words out of my mind. So, on the flight back home from LA, I started putting the concept together for curating a powder that would provide life-changing results.